Video is the new and emerging concept of bringing your perspective audience to your business. It is the fastest growing content media marketing methodology. As the popularity of anything increases, misconceptions about it also increase.
There are various prevailing myths about video marketing. These myths or misconceptions may sometimes be misleading. Here´s a list of some such myths:
MYTH #1: Video is meant for lead generation.
Truth: Lead generation is one of the purpose of placing or using video on your webpages. It is used for educating people about your products or services. Videos are helpful in eliminating doubts about your products and services offered and it adds credibility as well. Instead of focusing alone on lead generation, create a video campaign that serves other business goals also.
MYTH #2: Higher VIEWS means higher SUCCESS.
Truth: Higher views doesn´t mean that you will be receiving higher success rate for the video. The thing which matters the most is what your viewers do after watching the video. Through video, they should be redirected towards your website and help you in attaining your goals. Try to highlight the benefits your viewers will be getting through videos.
MYTH #3: Having video on site will improve its search engine ranking.
Truth: It was true few years back, but now a lot of websites have videos to gain traffic and showcase their services and products. For video to deliver results, your video should be actually good. Go for long-term video campaign which is interesting and relevant for your customers.
MYTH #4: Content doesn´t matter when video is good.
Truth: Content matters a lot. It helps in engaging the people. Content reflects the image of your product and services. Video with a great content attracts the customers and incentivize them to buy. Content helps in building brand image through video and redirect your prospective customer to the landing pages.
MYTH #5: Smaller is better.
Truth: Short and sweet is not always true especially in the case of video marketing. To satisfy all the needs of your previous customers who are visiting you again, make longer videos which gives detailed information of your products and services.
These myths and truths behind them will help you in creating good video marketing campaign. Great video marketing requires time commitment and effective resources to drive in customers to your webpage.